Responsibility: -Develop brand activation strategy and annual plan to drive brand development and business goals. -Lead ATL(social activities) and BTL (ground event/ sampling/ IP co-op) oriented brand activation development, delivery with execution excellence to driven brand preference and trial -Collaborate with cross functional team (brand design, media, trade marketing etc.) to ensure marketing activities are delivered smoothly. -Apply consumers insights, competitors study , external ecosystem connection to drive innovative brand activation, leveraging sport tribe human to human communication to boost brand preference. -Identify business opportunity by leveraging internal